Edelman’s Public Affairs team has created a new Election 2010 web site updated daily with campaign intelligence, and some tools to “capture how 2010 could be the Election where Social Media comes of age.”

The firm is assessing the impact of Twitter on the election campaign and has developed two tools to track favourability and influence respectively on Twitter of politicos during the campaign – TweetTracker and Political TweetLevel.

TweetTracker assesses personality ratings of the three main party leaders – David Cameron, Gordon Brown and Nick Clegg – on Twitter, giving them an “approval/ disapproval” score, like those used in US Presidential campaigns.

TweetLevel tracks and measures the influence, trust engagement and popularity of the top 150 politicians, bloggers, candidates and journalists, ranked by their influence, on Twitter during the campaign. It essentially measures the influence of individuals on Twitter based on a number of factors including re-tweets, followers, frequency of tweets, references etc measured by an algorithm.

Tomorrow we hope to bring you the firm’s Twitter analysis of the first Party Leaders’ Debate on ITV this evening.



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