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Normally, the LocalGov2.0 blog is reserved for matters local, sometimes state and regional. But never national! Oh dear, making an exception. But this is a good one, this is the kick off to Obama’s 2012 campaign. And we know what a campaign2.0-er he is, so no doubt there will be lots to learn.

They’ve revamped the barackobama.com site today in time for the kick-off. And less is more in this case with a completely stripped back site, looking clean and ready for the fight. (I’m sure we’ll see stuff added in over time.)

Already there’s one cool feature…the prominent use of Facebook connect. Yes, you can sign up to the site with just an email address and a zip code (you’ll be asked to provide more later) – but just as prominent is the Facebook connect button. And if you look at the graphic above, you’ll see just how much information and power you’ll be giving to the campaign. Which, of course, as a supporter – you’ll be happy to do.

Are any local parties or candidates using Facebook or FB connect well in the UK? I can’t feature you during campaign times, but I would LOVE to know so I can feature you in revamped Connected Councillors or I might know a friendly service that can share what you’re up to. Tweet me or drop me an email at ingrid.l.koehler AT gmail.com.