About Social Media Today
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Governing People is an editorially independent, online community for a new kind of government leader. Creating open and thoughtful dialogue is a crucial step towards the modernization of government and Governing People looks to play a central role in aggregating interesting content, connecting involved parties and facilitating discussion on all aspects egovernment.
There are plenty of ways to get involved: tie your existing blog's RSS feed directly into our site so that your posts are pushed to us automatically; manually submit exclusive content with our easy to use content creation platform; sign up for updates via RSS or email; follow us on Twitter (@governingpeople) to keep up to date on all of our new content and events.
This site is owned and managed by Social Media Today, LLC.
Social Media Today LLC helps global organizations create purpose-built B2B social communities designed to achieve specific, measurable corporate goals by engaging exactly the customers and prospects you most want to reach.
We help large companies leverage the enormous power of social media to build deeper relationships with potential customers and other constituencies that influence the development of new business. We have found that our primary metrics of success are levels of engagement and business leads. One thousand people who come regularly and might buy an SAP, Oracle or Teradata system some day is better than a million people who definitely won't.
Our company, Social Media Today LLC, is a battle-tested, nimble team of former journalists, online managers, and advertising professionals who have come together to make a new kind of media company. With our backgrounds, and passions for, business-to-business and public policy conversations, we've decided to focus our efforts there. For these conversations we'd like to have, we're assembling the world's best bloggers and we provide them with an independent "playground" to include their posts, to comment and rate posts, and to connect with each other. On our flagship site, SocialMediaToday.com, we have brought together many of the most intriguing and original bloggers on media and marketing, covering all aspects of what makes up the connective tissue of social media from a global perspective.
Watch CEO Robin Carey talk about Social Media Today
Our offerings for sponsors are detailed, varied and have been developed over the past year with the cooperation of our founding clients. These include everything from a comprehensive, long-term engagement with clients with the purpose of marrying great content from leading bloggers to specific goals, whether those are to build influence, to create measurable buzz, or to generate contacts and sales leads.
We are also now happy to offer several specific, short-term programs in which we co-create content with sponsors, leveraging a model we call "meta-conversation." These programs include:
In developing our content assets, we make use of our site networks and the extended blogger networks we have developed for our sites for continued syndication and conversation. These assets will help your company or client connect to bloggers, to your customers and your prospects… and we will help measure those results.
You can find details about sponsorship and advertising in our media kit.
We launched the company in November 2007 with Social Media Today and The Energy Collective sites already built and operating as prototypes. Since then we have added MyVenturepad with SAP as the lead sponsor, The Customer Collective, SmartData Collective, with Teradata in the lead, and several others.
We'd be delighted to talk you about how you can create a successful, purpose-built BtoB community for your organization.
Kelsey Arnold
advertising@socialmediatoday.com
governingpeople@socialmediatoday.com
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Dean Halstead is a Lead Associate with Booz Allen Hamilton and serves on the Advisory Board for the SmartBrief on Social Media. More »
John Kamensky is a Senior Fellow with the IBM Center for The Business of Government. More »
Steve Radick is a Lead Associate with Booz Allen Hamilton and serves on the Advisory Board for the SmartBrief on Social Media. More »
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