If this…then that (commonly known as ifttt)Image is a ridiculously brilliant little thing.

It allows you to set automated tasks based on your activities online – and is as easy to use as clicking a few buttons – no complicated wrangling with the likes of Yahoo! Pipes here.

Here’s an example. You can tell ifttt that when you post a photo on your phone to Instagram, it should copy it across and post it in your Flickr stream too.

Or. you could tell ifttt that when you save a bookmark in Pinboard, it should also create a link post in your Tumblr site.

The ‘recipes’ page on the ifttt site is full of examples of how users are stitching together loads of online services to create something new.

I set something up recently that made me feel a bit better about the photos I share online. I already have my Instagram photos sent to Flickr – and Flickr remains my main online photo archive. So, I added a rule to ifttt to save any photos that appear on Flickr to my Dropbox account.

Of course, Dropbox syncs files automatically with all my computers, so this means I get a local copy of my photos saved, giving a bit more peace of mind.

Now, I’ll admit my use of ifttt is pretty boring. Anyone doing anything more exciting?